Mission + Values

go far shop running boulder co

Our Mission

At Go Far, our mission is to create a unique retail experience which engages and connects with the Boulder community by educating, encouraging, and inspiring all to live an active healthy lifestyle! Regardless of your pursuit, we want to help you GO FAR in all your adventures.   

Our Values

Intentional Communication - Our top priority is making sure we are communicating, listening, and being respectful to our customers, staff, business partners, and community. By being open and having a high level of communication we can better serve everyone who walks through our doors.

Positive Connection - Who we work with, whether it's a customer, vendor, or co-workers, makes us who we are. Fostering these relationships will help us come together to create a community aimed at supporting every adventure big and small.

Friendly Collaboration - We believe that better ideas come from collaborating. We want to bring together community members, employees, and vendor partners to create positive change in and outside of our store.

Shared Inspiration - It is our goal to inspire those around us to go far and pursue new adventures. We will use our position to help our community try new things and motivate themselves and others to chase after their goals.